PHILIPPINES CRUISE STRATEGY
The Philippine Govt. has outlined a Cruise Strategy for the years 2016 – 2022 – its Index is below. Should you wish to receive the full document (57 pages and 22mb) then please send a request to: marketing-philippines@cfsharp.net
Should your device display this incorrectly (page numbers not aligned), you may refer to the attached link:
SPSMNL – USAID -INDEX – Nat. Cruise Tourism Dev. Strategy & Action Plan 2016-2022


Contents
1. Introduction 5
1.1 Context 5
1.2 The National Cruise Tourism Development Strategy 5
1.3 Process 6
2. Philippine Cruise Tourism 6
2.1 Cruise Geography 6
2.2 Cruise Activities in the Philippines 10
2.3 Cruise Port and Destination Readiness 16
2.4 Regulatory Framework 19
2.5 Market Awareness, Perception and Desirability 23
2.6 Impacts 25
3. Drivers And Trends Of Asian Cruising 28
4. Issues, Challenges And Opportunities 32
5. The National Cruise Tourism Development Strategy 2016 – 2022 36
5.1 Strategic Objectives 36
5.2 Strategic Actions 38
6. Targets and Likely Impacts 50
6.1 New deployment in East Asia will drive growth 50
6.2 Base line 51
6.3 Steady state scenario 52
6.4 Development scenario 53
6.5 High Response Scenario 54
7. Action Plan and Implementation Structure 56
7.1 Essential Prerequisites 56
7.2 Implementation Plan and Timeline 57
National Cruise Tourism Development Strategy and Action Plan 2016 – 2022
Sharp Port Services, Inc.
Unit 209 BF Condominium Building, A. Soriano Avenue, Intramuros, Manila, Philippines
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